the colors of the real world

only seem really real

when you viddi them on a screen 

At the end of a neon pink line, in a narrow and confined neon space, surrounded by neon lights, many visitors to the exhibition "Esto no es una de-generación" (Ernesto Calvo, 2012) waited, sometimes for hours, for the enjoyment of a multisensory experience that began, unbeknownst to them, as they were prompted by the ambient lights to wait in a long line for their turn to enter.

This wait generated great curiosity and anticipation among the visitors entering and exiting a small neon pink room at the end of a corridor illuminated by a long line of neon lights, one by one. Each visitor entered the room for a duration of five minutes, the time it took for a looped audio to fully reproduce in the headphones of the room, all while being enveloped by neon pink light that made magenta and their hearts vibrate.